The blog of Adam Brandon, Senior Designer at Weareseventeen.
This is where I post various work that doesn't make it on my portfolio, experiments, and thoughts.
Portfolio
Sometimes I tweet
Had a couple of hours down time, so created a quick poster for the re-covered film posters competition.
A few selected frames from my final project at The Mill. This was a pitch for the Formula One title sequence on the BBC.
The following treatment text is taken directly from the pitch:
“This sequence is all about capturing the intrinsic beauty of Formula One. Short vignettes relating to the drama of F1 will be cut together in an energetic, fast paced dream-like sequence.
A filmic colour grade and snappy editing will make the titles seem cinematic and epic, relating to the excitement both on and off the track of F1.
Sound design and processed engine noises will also play a huge part in creating atmosphere and building the intensity up to a crescendo. We will hear engines roaring, reverbed crowds cheering, and the unmistakable sound of rubber on tarmac. “
This is a set of frames created for a pitch we worked on at The Mill for the Laureus Awards in Rio de Janeiro.
Our brief was to create an opening sequence that reflected the vitality of Rio’s culture.
My approach was to create a slowly undulating sculpture, made of layers of different colours and texture. These rolling curves both represented the dramatic landscape of rio de janeiro, along subtle hints at the feminine form - relating to the cities vibrant carnival culture.
Slow morning in the studio, worked up a few abstract styleframes.
Moving on / Moving up
So recently, I left my job at The Mill. After two and a half years, it felt time to move on.
This wasn’t a quick decision, and by no means something I took lightly. Building a career at The Mill, and helping start their design department in London was a great experience, and something that I will be proud of for the rest of my working life.
However, all good things must come to an end, and in January, I handed in my notice, and left The Mill London. This was due to a whole number of reasons, although the main driving force for my departure was a good one. One of my favorite moving image studios, the amazing Weareseventeen offered me a full time, Senior Designer role. This was simply an offer I could not refuse, and to be given the chance to shape the work of such an influential studio with my own style and ideas was an honour.
So there you go, a quick update on my working life. There are a few final projects that I worked on at The Mill (pitch styleframes) that I have yet to post on here, but you will see them soon enough.
I’ve recently been messing about with patterns and shapes as a way to represent images. This has lead to quite a bit of experimentation in the generative side of design.
The process itself is kind of a continuation of the work I did for Maharishi last year, and my buddy who I collaborated with, Myoshka, is a huge influence on me in terms of process and output.
I was working on representing images using shapes, and ended up using maps as a nice abstract image to start with.
Another typeface that i’ve been tinkering with. Made a simple font, and then been trying to break it apart as much as possible whilst still retaining some kind of legibility.
A (work in progress) geometric blackletter font that i’ve been working on recently. Needs more balance yet, they don’t all sit on the baseline comfortably.
A Custom Type treatment created a while back, for a brief involving advice to graduating students. This was developed into a full font, which I will post on here soon.